We imagine the future by looking ahead and around us.
It's about making you happy, while rethinking our use of fabrics, our way of creating, our transport and logistics practices while supporting projects that are close to our hearts. This, in order to reduce our impact throughout the life cycle of our products.

It is an approach that we are building step by step and that we wanted to share with you from the start, season after season.

You will find in Product , Planet and People all our concrete progress in 2022.

PRODUCT 100% OF OUR DENIM IS CERTIFIED WATERLESS
PLANET 59% IMPORTED BY BOAT AND 11% IMPORTED BY TRAIN
PEOPLE C$100,000 donated to Doctors Without Borders

Traceability

Find out where our products come from and how they are made.

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Product, Planet, People

There is progress on the collections, but also progress on what accompanies the product, the way of shipping it, the way of designing it, the environment of the shops. There are also new ways of looking at the life cycle of a garment.